Why Develop and Optimize Web Presence?
Business to Business sellers have both an opportunity and a problem. The opportunity is that 90% of interests in products and services start with a web search and you have the chance to cultivate that interest. The problem, especially for B2B companies, is that if not found online, you do not exist. Today marketing resources need to focus on Optimizing Web Presence to maximize a business’s “findability” on the Internet.
A great website is not effective if it cannot be found
Build your website ranking
As the popularity and number of links from other relevant websites grows, Google and other search engines will increase your ranking. With a great enough effort you will reach the magic first page and see the “findablity” of your website greatly increase. Studies have shown that 95% of searchers never look past the first page of any query.
Information about your company cannot and is not just your website. Effective internet marketing and a solid web presence needs to include sites such as LinkedIn, YouTube and presentations on SlideShare. With 100 million users, having a presence on LinkedIn has become an important source of leads to the Business to Business marketer.
Increase your reputation
Historically reviews of retail and local businesses have dominated the rating sites on the Internet, but more and more Business to Business customers are either reviewing businesses they are using or blogging about their experiences. Having a good Internet reputation has become important to develop and protect. Many businesses have seen their revenues fall with poor reviews of their products and services. A solid reputation leads to potential customers viewing you as the expert or source to engage.
With a sound web presence a small or medium sized business can compete globally. Social Media and Email outreach can keep you in touch with both your customers and prospects anywhere in the world. No longer is it necessary to have feet on the ground. No longer is it necessary to have feet on the ground.
Use resources efficiently
With limited resources, small and medium businesses have difficulty developing and managing any one of these issues. Working with Web Presence Now to create and maintain an integrated online marketing effort is cost effective and delivers a better business result. Ultimately, marketing outsourcing leads to:
- Reduced costs for internet marketing activities
- Access to specialized marketing and sales skills
- Freeing of company manpower to focus on other priorities
Web Presence Now enables you to Capture Attention, Reduce Sales Costs, Produce More Business.
Contact us for a Free Analysis of your business’s Web Presence. info@webpresencenow.com
