Web Presence Optimization
Today customers are moving quickly to the latest internet technology to decide what services and products to purchase . At the same time small and medium sized businesses are not taking full advantage of the revolution in sales and marketing that the internet has to offer.
Building awareness is more than having a website. Raising a company’s visibility on the internet and engaging prospects and customers is the key. Even with a limited budget, a small business can compete aggressively within a market and can compete worldwide or locally against much larger organizations.
A strong online presence is a vital extension of any business. Web presence marketing is the process of using the Internet to promote a business. It expands the identity of the business beyond the website and establishes a commanding position within their market. Understanding the key phrases your customers are searching, being visible where they are searching (Google,YouTube, LinkedIn, etc.) and having an excellent reputation for your products and services is the opportunity. A company’s web presence encompasses but is not limited to:
- Websites & Blogs
- Search Engine Ranking
- Word of Mouth Marketing (WOMM)
- Social Networks
Building a highly visible web presence combines all of these components and more. They all work together to build your visibility and engagement with your customers, below is a rough prioritization of the importance of each component:
Informative Content – Make your website useful to your customers.
Your website needs to be current, regularly updated and easy to navigate. Provide the information visitors are looking for, convert prospects into customers.
Online Reputation Management – Define your own business.
Online conversations are occurring, you need to be aware and in control of your online reputation whether it’s positive or negative.
Search Engine Optimization – It is all about exposure.
You need to be ranked above your competitors on Google, Bing and Yahoo. Drive visitors to your website
Social Media Marketing – You have to be where your customers are.
Engage, listen and interact through Facebook, LinkedIn, Google +, etc.
Integrate and Coordinate – The whole is greater than the sum of its parts.
Your internet effort should be integrated with all other aspects of marketing your business.
